Foto: Ruralis
Foto: Ruralis

HealthyGrowth: From niche to volume with integrity and trust

In HealthyGrowth, eighteen mid-scale and four regional organic value chains are investigated in order to learn how they are able to combine values and increasing volumes.
- Managing specific challenges related to growth
- Understanding success factors
- Fostering cooperation and partnership in values-based food chains

About the project

Background

A sustainable growth in the organic market depends on the ability to combine increasing volumes with measures that safeguard integrity and consumer trust based on organic values and principles.

  • Mainstream large-scale value chains have major difficulties in securing and advancing organic values
  • Organic markets differ between countries and sectors; however: many face generic challenges related to growth
  • Examples show that medium-scale food chains are able to increase volumes of premium quality products while mediating organic values from farmer to consumer

Main project activitites

  • Literature review related to organic and other forms of sustainable food chains
  • Methodological approach for the selection of case studies
  • Interdisciplinary and  multiperspectival analysis of case studies
  • Case studies including interviews and workshops with relevant chain partners
  • Active stakeholder involvement, network building and cooperation on national and European level
  • International research cooperation e.g. with US-project “Agriculture of the Middle”

Project details

Contact persons

Project number

6293

Project period

01/04/2013 - 31/12/2016

Collaboration partners

Coordinator:

Associate Professor Egon Noe, Aarhus University, Denmark

Partners:

Financing

ERA-net CORE Organic II by national funds to each partner.

CORE Organc II is a collaboration between 21 countries on initiating transnational research projects in the area of organic food and farming.

For further information, see www.coreorganic2.org.

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