{"id":14841,"date":"2013-04-05T09:15:18","date_gmt":"2013-04-05T07:15:18","guid":{"rendered":"https:\/\/ruralis.no\/prosjekter\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/"},"modified":"2022-08-18T14:58:57","modified_gmt":"2022-08-18T12:58:57","slug":"healthygrowth-from-niche-to-volume-with-integrity-and-trust","status":"publish","type":"projects","link":"https:\/\/ruralis.no\/en\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/","title":{"rendered":"HealthyGrowth: From niche to volume with integrity and trust"},"content":{"rendered":"
\n
\n

Background<\/h3>\n

A sustainable growth in the organic market depends on the ability to combine increasing volumes with measures that safeguard integrity and consumer trust based on organic values and principles.<\/p>\n

    \n
  • Mainstream large-scale value chains have major difficulties in securing and advancing organic values<\/li>\n
  • Organic markets differ between countries and sectors; however: many face generic challenges related to growth<\/li>\n
  • Examples show that medium-scale food chains are able to increase volumes of premium quality products while mediating organic values from farmer to consumer<\/li>\n<\/ul>\n

    Main project activitites<\/h3>\n
      \n
    • Literature review related to organic and other forms of sustainable food chains<\/li>\n
    • Methodological approach for the selection of case studies<\/li>\n
    • Interdisciplinary and\u00a0 multiperspectival analysis of case studies<\/li>\n
    • Case studies including interviews and workshops with relevant chain partners<\/li>\n
    • Active stakeholder involvement, network building and cooperation on national and European level<\/li>\n
    • International research cooperation e.g. with US-project \u201cAgriculture of the Middle\u201d<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Background A sustainable growth in the organic market depends on the ability to combine increasing volumes with measures that safeguard integrity and consumer trust based on organic values and principles. Mainstream large-scale value chains have major difficulties in securing and advancing organic values Organic markets differ between countries and sectors; however: many face generic challenges…<\/p>\n","protected":false},"author":6,"featured_media":14857,"template":"","research-areas":[557,175,373,572],"class_list":["post-14841","projects","type-projects","status-publish","has-post-thumbnail","hentry","research-areas-agriculture-and-business-development","research-areas-business-development","research-areas-food-and-food-production","research-areas-value-chains-of-food","state-finished","project-assigners-era-net-core-organic-ii"],"acf":[],"yoast_head":"\nHealthyGrowth: From niche to volume with integrity and trust - Ruralis<\/title>\n<meta name=\"description\" content=\"In HealthyGrowth, eighteen mid-scale and four regional organic value chains are investigated in order to learn how they are able to combine values and increasing volumes. - Managing specific challenges related to growth - Understanding success factors - Fostering cooperation and partnership in values-based food chains\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HealthyGrowth: From niche to volume with integrity and trust - Ruralis\" \/>\n<meta property=\"og:description\" content=\"In HealthyGrowth, eighteen mid-scale and four regional organic value chains are investigated in order to learn how they are able to combine values and increasing volumes. - Managing specific challenges related to growth - Understanding success factors - Fostering cooperation and partnership in values-based food chains\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"Ruralis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stiftelsenruralis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T12:58:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ruralis.no\/wp-content\/uploads\/2013\/04\/melk.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1009\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ruralis_no\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/\",\"url\":\"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/\",\"name\":\"HealthyGrowth: From niche to volume with integrity and trust - Ruralis\",\"isPartOf\":{\"@id\":\"https:\/\/ruralis.no\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ruralis.no\/wp-content\/uploads\/2013\/04\/melk.png\",\"datePublished\":\"2013-04-05T07:15:18+00:00\",\"dateModified\":\"2022-08-18T12:58:57+00:00\",\"description\":\"In HealthyGrowth, eighteen mid-scale and four regional organic value chains are investigated in order to learn how they are able to combine values and increasing volumes. - Managing specific challenges related to growth - Understanding success factors - Fostering cooperation and partnership in values-based food chains\",\"breadcrumb\":{\"@id\":\"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/#primaryimage\",\"url\":\"https:\/\/ruralis.no\/wp-content\/uploads\/2013\/04\/melk.png\",\"contentUrl\":\"https:\/\/ruralis.no\/wp-content\/uploads\/2013\/04\/melk.png\",\"width\":1009,\"height\":655,\"caption\":\"Foto: r\u00f8rosmeieriet.no\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\/\/ruralis.no\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/ruralis.no\/prosjekter\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"HealthyGrowth: From niche to volume with integrity and trust\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ruralis.no\/en\/#website\",\"url\":\"https:\/\/ruralis.no\/en\/\",\"name\":\"Ruralis\",\"description\":\"Institutt for rural- og regionalforskning\",\"publisher\":{\"@id\":\"https:\/\/ruralis.no\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ruralis.no\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ruralis.no\/en\/#organization\",\"name\":\"Ruralis - Institutt for rural- og regionalforskning\",\"alternateName\":\"Ruralis\",\"url\":\"https:\/\/ruralis.no\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ruralis.no\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ruralis.no\/wp-content\/uploads\/2023\/04\/ruralis_logo-1-1.svg\",\"contentUrl\":\"https:\/\/ruralis.no\/wp-content\/uploads\/2023\/04\/ruralis_logo-1-1.svg\",\"width\":129,\"height\":64,\"caption\":\"Ruralis - Institutt for rural- og regionalforskning\"},\"image\":{\"@id\":\"https:\/\/ruralis.no\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/stiftelsenruralis\/\",\"https:\/\/x.com\/ruralis_no\",\"https:\/\/www.instagram.com\/ruralis_no\",\"https:\/\/www.linkedin.com\/company\/ruralis_no\/\",\"https:\/\/www.youtube.com\/@ruralis_no\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HealthyGrowth: From niche to volume with integrity and trust - Ruralis","description":"In HealthyGrowth, eighteen mid-scale and four regional organic value chains are investigated in order to learn how they are able to combine values and increasing volumes. - Managing specific challenges related to growth - Understanding success factors - Fostering cooperation and partnership in values-based food chains","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/","og_locale":"en_US","og_type":"article","og_title":"HealthyGrowth: From niche to volume with integrity and trust - Ruralis","og_description":"In HealthyGrowth, eighteen mid-scale and four regional organic value chains are investigated in order to learn how they are able to combine values and increasing volumes. - Managing specific challenges related to growth - Understanding success factors - Fostering cooperation and partnership in values-based food chains","og_url":"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/","og_site_name":"Ruralis","article_publisher":"https:\/\/www.facebook.com\/stiftelsenruralis\/","article_modified_time":"2022-08-18T12:58:57+00:00","og_image":[{"width":1009,"height":655,"url":"https:\/\/ruralis.no\/wp-content\/uploads\/2013\/04\/melk.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ruralis_no","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/","url":"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/","name":"HealthyGrowth: From niche to volume with integrity and trust - Ruralis","isPartOf":{"@id":"https:\/\/ruralis.no\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/#primaryimage"},"image":{"@id":"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/ruralis.no\/wp-content\/uploads\/2013\/04\/melk.png","datePublished":"2013-04-05T07:15:18+00:00","dateModified":"2022-08-18T12:58:57+00:00","description":"In HealthyGrowth, eighteen mid-scale and four regional organic value chains are investigated in order to learn how they are able to combine values and increasing volumes. - Managing specific challenges related to growth - Understanding success factors - Fostering cooperation and partnership in values-based food chains","breadcrumb":{"@id":"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/#primaryimage","url":"https:\/\/ruralis.no\/wp-content\/uploads\/2013\/04\/melk.png","contentUrl":"https:\/\/ruralis.no\/wp-content\/uploads\/2013\/04\/melk.png","width":1009,"height":655,"caption":"Foto: r\u00f8rosmeieriet.no"},{"@type":"BreadcrumbList","@id":"https:\/\/ruralis.no\/projects\/healthygrowth-from-niche-to-volume-with-integrity-and-trust\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/ruralis.no\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/ruralis.no\/prosjekter\/"},{"@type":"ListItem","position":3,"name":"HealthyGrowth: From niche to volume with integrity and trust"}]},{"@type":"WebSite","@id":"https:\/\/ruralis.no\/en\/#website","url":"https:\/\/ruralis.no\/en\/","name":"Ruralis","description":"Institutt for rural- og regionalforskning","publisher":{"@id":"https:\/\/ruralis.no\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ruralis.no\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ruralis.no\/en\/#organization","name":"Ruralis - Institutt for rural- og regionalforskning","alternateName":"Ruralis","url":"https:\/\/ruralis.no\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ruralis.no\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ruralis.no\/wp-content\/uploads\/2023\/04\/ruralis_logo-1-1.svg","contentUrl":"https:\/\/ruralis.no\/wp-content\/uploads\/2023\/04\/ruralis_logo-1-1.svg","width":129,"height":64,"caption":"Ruralis - Institutt for rural- og regionalforskning"},"image":{"@id":"https:\/\/ruralis.no\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/stiftelsenruralis\/","https:\/\/x.com\/ruralis_no","https:\/\/www.instagram.com\/ruralis_no","https:\/\/www.linkedin.com\/company\/ruralis_no\/","https:\/\/www.youtube.com\/@ruralis_no"]}]}},"_links":{"self":[{"href":"https:\/\/ruralis.no\/en\/wp-json\/wp\/v2\/projects\/14841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ruralis.no\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/ruralis.no\/en\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/ruralis.no\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ruralis.no\/en\/wp-json\/wp\/v2\/media\/14857"}],"wp:attachment":[{"href":"https:\/\/ruralis.no\/en\/wp-json\/wp\/v2\/media?parent=14841"}],"wp:term":[{"taxonomy":"research-areas","embeddable":true,"href":"https:\/\/ruralis.no\/en\/wp-json\/wp\/v2\/research-areas?post=14841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}