A-5/22 The combined effect of success factors in crowdfunding of Cleantech projects

Writers: Pia Piroschka Otte and Natalia Maehle

Cleantech projects can significantly contribute to the reduction of greenhouse gas emissions globally. However, they often lack investments from the conventional finance sector. Crowdfunding represents an alternative for financing cleantech projects. By using a Qualitative Comparative Analysis, this paper explores the combinational effect of the six success factors identified in the general crowdfunding literature for cleantech projects published on Kickstarter platform. The results indicate that crowdfunding success of cleantech projects is highly contextual, and identify a set of core conditions that cleantech entrepreneurs are advised to consider for their crowdfunding campaign design.

Journal of Cleaner Production, Volume 366, https://doi.org/10.1016/j.jclepro.2022.132921