Gro Follo’s anthropological and pedagogical background provides the basis for her interest, in principle, in everything people may or may not get up to, and their own understanding of it all. In terms of scientific research this interest has manifested itself through her studies on Norwegian forestry, usually with a gender perspective; on understandings of risk and accidents; on love on the farm, animal welfare, nature-based tourism, children’s experience of nature, food quality, cross-border shopping and rural branding.